Podcasting has many benefits for a small business.
It is a fantastic way to build expertise and credibility. It is a way to constantly be in front of your market to make relevant and targeted offers. It is also a way to establish relationships with experts in your field that you may never have the opportunity to speak with otherwise.
A podcast is a series of media files that are released in syndication. For an example you might want to open up iTunes and search through the many shows available there.
While you don't necessarily need a website to have a podcast it is a good idea to set up a website for your show as a central base of operations so that you can direct people back to a place where you have control.
Here are some of the advantages of using a website for your central location:
Control - As mentioned already you have the most control by hosting your show on your website. You can control what information you have available about your guests and how to list your information.
Feedback - If you make your show's home a blog then you can also get feedback as episodes are released. You can take questions and find out what your listeners really want to know about so that you can bring it to them in the future.
Branding - By hosting your podcast on your website you are branding yourself and your business.
How to Make a Podcast For a Website
How you create a podcast for your website is going to depend on what kind of website you have and what kind of recording equipment and software you have for recording.
Things to consider when starting your show: - Will you conduct interviews? - How often will your episodes be released? - Do you need a microphone? - Are you willing to invest money in some professional equipment?
Now you will need to record your episodes. A couple of ways to do so include: - Using a microphone and software on your computer - Recording over the telephone using online software
I host my own weekly podcast on my website and find the easiest way to get a good quality show up fast is to call each of my guests over the telephone and use a software program that allows me to record those calls. It's quick, easy and allows me to have an audio recording available in a variety of formats in the end. The program I use also makes syndication available in just a few clicks and adds my podcast to iTunes.
Creating a podcast and then adding it to your website may take some planning and effort. However, it can be well worth the effort when you build a loyal following of subscribers and listeners who respect and take your professional opinions and advice.
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